Getting out the jump leads

December 28, 2017

Getting out the Jump Leads - williamgeldart.wordpress.com

It’s been a while but it’s time to give this blog some much-needed TLC.

I don’t wish to dampen your expectations but this is not going to be the greatest read of your life.

In fact, of all the things you consume in your existence this is going to rank right at the bottom. Read the rest of this entry »

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Fans of the Deccan Chargers

Charged Up: Deccan fans show their support-with corporate branding in tow

This Week no.6

Watching an excitable Indian teenager cheer on his sports team is the major inspiration for this week’s column. The television cameras panned across to show jubilant fans of the Deccan Chargers cricket team.

The Indian Premier League franchise was on its way to a rare victory against the Rajasthan Royals. And one young man in particular, sporting a T-shirt replete with ‘Angry Birds’ branding, was determined to enjoy the party. Read the rest of this entry »

Travel advertising tries to sell the reader the ideal holiday

Take me away: effective travel copy offers a distraction from the great British summer

Euch. British weather. I don’t usually yearn to ‘get away’. But so far this ‘summer’ has been one big meteorological mishap. We’re currently enduring the “coldest May in 100 years“. Well, it certainly feels like that prediction is ringing true. Surely it’s now time to rush to the nearest travel agent? Read the rest of this entry »

Cover of Evelyn Waugh's 'Scoop'. Copyright Penguin Books 2003

What a Scoop!: Evelyn Waugh’s classic satirical depiction of journalistic sensationalism remains timeless-even if some of its language is archaic

This Week no.5

I’ve just finished reading Evelyn Waugh’s classic novel, Scoop. It’s “the funniest novel ever written about journalism”-as stated by the Observer on the back cover of the edition I own. And they’re probably right. Read the rest of this entry »

This Week no. 4

Sheffield Wednesday fans pack Hillsborough to the rafters

“We are going up!”: Sheffield Wednesday fans prepare to celebrate promotion from Npower League One

I thought the atmosphere might be special at Hillsborough on Saturday as Sheffield Wednesday prepared to launch an Npower League One promotion party. All the home side had to do to send 38,000 fans delirious was to beat already relegated Wycombe Wanderers. And a place in the Championship would be theirs after two years away. Read the rest of this entry »

Apple's iPhone

Deadly or delightful?: The HPA has said that mobile phone usage has no adverse health effects

This Week no. 3

Once again, welcome to my weekly column. As usual, I’m sharing my thoughts on some of the stories that have caught my eye over the past seven days. And I’m also adding my own contributions with regards to ongoing topical discussion. Read the rest of this entry »

Usain Bolt appears in adverts for Virgin Media with Sir Richard Branson

Going for gold: Usain Bolt has helped Virgin Media build its customer base

Virgin Media, the arm of Sir Richard Branson’s empire supplying cable television and broadband internet packages, claims its latest round of advertising has attracted significant new custom. Read the rest of this entry »

IBV striker Aaron Spear

Who's that handsome fella? It's IBV's Aaron Spear, of course!

As the rest of Europe prepares to call time on another football season, Scandinavia’s equivalent has just kicked off again. Much to the delight of bedroom tipsters and seasoned sharks. Read the rest of this entry »

This Week no.2

April 22, 2012

EDF orange dancing flame

Enjoying 'Electric Dreams': The EDF orange dancing flame is taking the UK by storm

Welcome along to another rip-roaring edition of ‘This Week’. It’s my attempt at weekly (mini) blogging. I’m sure you’ll agree it’s a valuable contribution to the web.

This column is very much in its infancy. Therefore, it’s purpose, and of course its content, are subject to a lot of change. Just think of it all as an unconnected selection of musings, ramblings and (hopefully) midly entertaining twaddle. Read the rest of this entry »

This week no.1

April 15, 2012

Rajasthan Royals' Kevon Cooper

Kevon Cooper shows his royal pedigree for Rajasthan on IPL debut

Blimey. It’s been yonks since I last posted a blog. I suppose I should justify this use of web space. So, I’m going to try and publish a weekly column. You know the type of thing: my thoughts, hopes, dreams and all that. How avant-garde. Read the rest of this entry »